STORYSHOT #1: YOU NEED A GLOBAL PERSPECTIVE TO COMPETE GLOBALLY Here are the 10 takeaways from Shoe Dog by Phil Knight. What’s more, success does not happen overnight – it’s realized through a lot of sacrifice and perseverance. The greatest message in the book is that no dream is too big, and the line between success and failure is very fine. It chronicles the numerous risks and daunting setbacks that stood between Phil Knight and his dream. Shoe Dog is a candid and riveting memoir where, for the very first time, Nike founder and CEO Phil Knight opens up about the company’s early days as a simple startup and its evolution journey over the years into one of the world’s most iconic and profitable brands. If you don’t already have the book, order the book or get the audiobook for free to learn the juicy details.ĭisclaimer: This is an unofficial summary and analysis. Has Shoe Dog been gathering dust on your bookshelf? Instead, pick up the key ideas now.

Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.Life gets busy. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers-as well as his many thrilling triumphs and narrow escapes. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different.

Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. It all begins with a classic crossroads moment. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.īut Knight, the man behind the swoosh, has always been a mystery. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. Today, Nike’s annual sales top $30 billion. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan.

Shoe dog pdf